Thursday, July 29, 2010

You can brand anything

I'm taking a small "creative break" because I can't seem to collect enough juices to come up with something fresh right now. So I spent some time yesterday reading on the net about everything from skincare to fashion. You know how the creative bug creeps up on you when you're not exactly doing anything design related. Then I came across this. (check above) What first intrigued me was the fact that this woman had on the same black translucent shirt I've had my eyes on at the store and underneath ( because I'm such a sucker for details), the exact same black body suit with weave pattern paneling that I had my eyes on from Nevermind that, she was leaning on this lamp post. See anything? A CHANEL lamp post. Okaaay...maybe Chanel is taking over the world but quite frankly, I realized, " You can brand anything!" And how successful your branding is, is what determines how successful your business will be. You're selling people an idea. You plant a seed of an idea and it takes over them like a virus. And how "infected" they are, all depends on the strength in that little seed you created. Quite simple no? But so fascinating. Well, something else to ponder about.

ps: I watched inception 2 days ago. It was brilliant.


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